Many discourses today portray technologies such as artificial intelligence systems (AIS) as something abstract and immaterial. Techno-utopian imaginaries obscure the global material implications of AIS, benefitting from the anthropomorphic framing and hiding the true cost of AIS. By choosing to value AIS as anthropomorphic entities, we are simultaneously choosing to devalue the people, cultures and environments implicated in AIS as envirotechnical systems.

What is technosemiotics?

Science and Technology Studies and environmental humanities draw attention to societal, environmental, and material aspects of technologies. Technosemiotics complements STS and EH perspectives with conceptual frameworks from cultural, social, and ecosemiotics. A major theoretical challenge is re-grounding AIS in materiality and semiotics. Ecosemiotics offers a realist view, recognising the interplay of nature and society on both communicative and material level (see Tønnessen 2020: 91).

Illustration by Israel Chávez

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concepts

autonomy

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black box

“The conceptual metaphor ‘black box’ was originally an engineering term for any component designed to take in certain kinds of...

electronic brain metaphor

“The ‘electronic brain’ has proven to be a product of 20th century mythology. But, myths die hard. The appalling ignorance...

Frankenstein Complex

“Frankenstein complex” is Isaac Asimov’s concept for describing “the fear that the general public has towards human-made technologies when they...

information processing

« The first methods for representing human activities on computers were derived from the work-rationalization methods that industrial engineers had...

Large Technical System

The conception of AI as a Large Technical System (LTS) – system artefact, system technology, infrastructural technology (Vannuccini & Prytkova...

robots

social perception of robots

social loafing

“Contrary to conventional wisdom, having a human in the loop in decision-making tasks does not appear to alleviate automation bias....

sociotechnical blindness

“Absence of discussion of the role played by programmers and other human actors in creating AI is another problem in...

sociotechnical ensembles

“An AI system consists of a computational artefact together with the human behaviour and people who make the artefact a...

technological determinism

“…the view that material forces, and especially the properties of available technologies, determine social events. […] the central idea us...

Umwelt

Uexküll’s concept of Umwelt proposes that every species inhabits a unique “world” that is constructed based on their own abilities...